Mainstream Awareness of Cryptocurrency Increasing as Bitcoin Video Goes Viral
On the 14th of December 2019, a Bitcoin video went viral on Tiktok, a video-sharing social platform, for the first time. It then followed the mentioning of Bitcoin by various high profile individuals and companies.
Crypto trader Thomas Schulz shared the viral video on Twitter. This video showed a room full of mining equipment, with a caption, “this is why GPU prices went up.”
High Profile Individuals and Companies Mention Bitcoin
Not long ago, media mentions of Bitcoin reduced, leading to a significant drop in the number of deals happening in the crypto industry. However, as the cryptocurrency approaches its third block-reward halving, the mainstream awareness of crypto, in general, will start to rise.
On the 14th of December 2019, a popular product discovery platform, Product Hunt, tweeted the dominant cryptocurrency, Bitcoin. On the other hand, Bill Pulte, head of Pulte Capital Partners, said cryptocurrency is of tremendous help even to the poor.
As a philanthropist, Pulte also emphasized that he wants to promote the adoption of cryptos. Pulte even tweeted about purchasing 11 bitcoins. Undoubtedly, Bitcoin mentions on media platforms, like Tiktok, and by high profile people, like Pulte, can immensely contribute to the mainstream awareness of cryptocurrency.
Why Bitcoin’s Mainstream Awareness is Critical
Bitcoin needs to gain mainstream awareness first before getting to widespread adoption. The rapidly improving infrastructure of the crypto market alone cannot bring about the expected adoption.
Infrastructure is a necessity to supplement the growth of an emerging asset class. Nevertheless, it requires many people to develop a network effect and increase it practically.