Is the Crypto Oriented Brave Browser Worth the Hype?
Brave browser made its mark in a short time, not only by integrating many amazing features, but also thanks to its cryptocurrency openness. The company hopes to set it in the right position to be a match, if not a better alternative, to the widely used Google Chrome. The crypto oriented browser has been creating a buzz on reports of its astronomical growth rates, high speed and positive feedback.
However, is it worth all the hype? How far has the browser been able to achieve its goals to fix and enhance some of the errors and failures of Google Chrome?
Let’s see some of its unique features in this article!
Privacy and Protection from Ads
“The First Global Ad Platform Built On Privacy” – Brave Browser
The main selling point and focus of the Brave team marketing is the privacy features embedded into the browser, designed to change the way “internet users are peddled by technological firms as products”.
We all hate the annoying, intrusive ads and The Brave Browser has been successfully protecting its users against them since its inception, catching the attention of many Internet users, which resulted in over 20 Million Downloads. According to Brave Browser team, everything is done by storing data locally on PCs, giving users more control on what is saved and what is deleted after browsing sessions while restricting the number of Add-Ons by third parties, thus boosting security and most importantly privacy of the users. While Google Chrome, which is based on chromium like the Brave Browser, has done a lot in this regard too, it still requires the use of pop up blockers to stop ads from invading your privacy.
According to the Brave website, the browser allows users browse the web up to 8x faster than Chrome and Safari, making it the fastest Internet browser available. Nevertheless, how fast is the browser?
This claim has been tested by tech experts like Andy Patrizio of Network World who reviewed a pre-release version of the product. Despite expressing reservations about its speed and performance, he claims that “Pages load instantly. I cannot really benchmark page loads since they happen faster than I can start/stop the stopwatch”.
Even more encouraging, TechWorld praised Brave’s “great speeds and advanced ad-tracking controls”, which gives it the potential to be the fasted web browser.
According to a survey on Internet Privacy Statistics, 56% of the respondents expressed concerns about their information from private messaging being used by Google and similar companies, while one in three people is using encryption, secure browsers, or secure email providers for their online needs. This study shown the importance of online privacy and safety.
Brave offers security as a standalone browser without the need for any extra extensions to provide browsing security. Moreover, it is efficiently controlling the amount of data available to Google, Facebook, Amazon, as well as other ad networks.
The unique forward-thinking feature of the Brave browser is the integration of digital currency through their underlying asset, BAT (basic attention Token). The project seeks to address fraud and opaqueness in digital advertising while the token aims to correctly price user attention within the platform. Advertisers pay BAT to website publishers for the attention of users. It leverages the blockchain technology to anonymously and track user attention securely and rewards publishers accordingly.
This also leads to the opportunity of Brave users to earn passive income while using the Brave browser, simply by allowing some ads to get through and get paid for their attention.
A Brave Future For Advertising
The Brave platform not only ensures that ads are not intrusive and does not infringe on the privacy of its users, but you can also control their behavior. Brave intends to pay 70% of ad revenue to the publishers, 15% to the users and the remaining 15% goes to the company itself.
The Brave browser has made its mark as one of the top browsers based on chromium, already surpassing the 20 Million Downloads mark. Only time will tell how far it will grow, even though all reports show an upward trend.